About Streamly

Built for the streaming
opportunity in MEA

Helping CTV publishers and adtech vendors unlock the full potential of ad monetization across the Middle East and North Africa.

Our Story

The MEA Streaming Moment

The Middle East and North Africa is one of the most exciting streaming markets in the world right now. CTV publishers are launching and growing ad-supported tiers, programmatic ecosystems are developing at pace, and global adtech vendors are increasingly recognising the region's potential.

Streamly was founded to be a trusted partner in that growth — helping CTV publishers build and optimize their ad monetization infrastructure, and helping adtech vendors find and develop the right publisher partnerships in the region.

We work alongside our clients as a strategic advisor, a practical implementation partner, and a technology-enabled managed service — bringing the kind of specialist CTV and programmatic expertise that helps ambitious businesses move faster and smarter toward their revenue goals.

Founder

Founded on a passion for helping publishers unlock their revenue potential

SA

Sonel Ajayi

Founder & CEO

Streamly was founded by Sonel Ajayi, a senior adtech professional with over a decade of experience across publisher monetization, programmatic strategy, and CTV ad operations in MEA, EMEA, and APAC.

Having worked across both the publisher and vendor sides of the adtech ecosystem — at companies including Google, Criteo, and Epsilon/Publicis — Sonel founded Streamly to bring that experience directly to the publishers and partners shaping the next chapter of streaming in MEA.

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